Work

Our Portfolio

• 
  Nissan GT Academy Branded Entertainment +View
• 
  Nissan Versa Mobile Site Mobile +View
• 
  mi adidas Shoe Configurator +View
• 
  Theodore Alexander Integrated Campaign +View
• 
  Nissan Owners Portal Site +View
• 
  Best Buy Mobile +View
• 
  MOEN SaturDIY Online Video +View
• 
  Nissan LEAF Integrated Campaign +View
• 
  Clorox “The Truth About Bleach” Online Video +View

Our Client Experience

Video Reel

About Us

People. Ideas. Results.

Our Services

• + Insight & Planning
• + Experience Design
• + Experience Distribution
• + Social Media
• + Technology Services
• + Marketing Sciences

Our Leadership

Dianne Wilkins

CEO

Inspired by my family, the warmth of the sun & The West Wing

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Chris Gokiert

President

Inspired by what’s next.

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Neil Clemmons

President

Inspired by simplicity.

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Lee Tamkee

CFO

Inspired by Dow Jones, Black Jack and a week in Maui.

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John McLaughlin

COO

Inspired by levity, brevity, and a suggestive ellipsis...

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Darren Delichte

SVP, Executive Creative Director

Inspired by Owen and Ella.

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Scott Ross

SVP, Executive Technology Director

Inspired by complexity and the monkeysphere.

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Susanne Jones

SVP, Managing Director, London

Inspired by accomplishment through collaboration and community.

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George Panopoulos

SVP, General Manager, Calgary

Inspired by Lego and 5-year-old imaginations.

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Cindy Nelson

SVP, Group Director, New York

Inspired by hip hop, the North Woods and two little boys.

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Amanda Levy

SVP, Group Director, Nashville

Inspired by faith, family and fun.

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Joe Scartz

SVP General Manager, Chicago

Inspired by family, friends and the next 90 ft.

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CMLive

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• Save the Date: eMetrics Marketing Summit Toronto 4/22 – 4/26 Feb 7th, 2012 @ 4:43 pm
• Join us next week at Social Media Week Toronto Feb 7th, 2012 @ 4:39 pm
• CM’s Neil Clemmons presents “Connecting with the Fluid Customer” at today’s iStrategy conference in San Fran. Jan 31st, 2012 @ 4:16 pm
• CM preps for SXSW 2012 with two speaking panels Jan 31st, 2012 @ 3:55 pm
• +View More

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• What’s the “Value” of Super Bowl Advertisements? Feb 6th, 2012 @ 5:11 pm
• Social Six: Super Bowl Ads Go Social Feb 3rd, 2012 @ 4:23 pm
• Windows Phone 7: A Radically new Direction for Microsoft Jan 31st, 2012 @ 11:28 am
• Social Six: Community Manager Appreciation Day Jan 27th, 2012 @ 5:12 pm
• +View More

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• We've got a couple CMers at the @GSMIonline Social Media Strategies Summit in Vegas this wk. Who else is going? #SMSS Feb 6th, 2012 @ 2:02 pm
• @stephenriley We'll be sure to double check :) Feb 6th, 2012 @ 9:24 am
• We have an amazing new CMer in Chicago today! Say hello to Caitlin Winkworth, Marketing Science Director! Feb 6th, 2012 @ 8:43 am
• Hope everyone enjoyed the weekend! What was your favorite Super Bowl ad? Feb 6th, 2012 @ 8:16 am
• +Follow Us

• 
• CriticalMass_GT Academy.mp4
• Critical Mass Reel 2011.mov
• CM_Hot Mess.m4v
• CM LEAF_the new car.mov
• +View More

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Careers

Inspired by...

• 
  CM Paint Party video +View
• 
  CM Celebrates 15 Years! site +View
• 
  Canada’s Top 100 Employers site +View