Work

Our Portfolio

• 
  Nissan GT Academy Branded Entertainment +View
• 
  Nissan Versa Mobile Site Mobile +View
• 
  mi adidas Shoe Configurator +View
• 
  Theodore Alexander Integrated Campaign +View
• 
  Nissan Owners Portal Site +View
• 
  Best Buy Mobile +View
• 
  MOEN SaturDIY Online Video +View
• 
  Nissan LEAF Integrated Campaign +View
• 
  Clorox “The Truth About Bleach” Online Video +View

Our Client Experience

Video Reel

About Us

People. Ideas. Results.

Our Services

• + Insight & Planning
• + Experience Design
• + Experience Distribution
• + Social Media
• + Technology Services
• + Marketing Sciences

Our Leadership

Dianne Wilkins

CEO

Inspired by my family, the warmth of the sun & The West Wing

+Read Bio

Chris Gokiert

President

Inspired by what’s next.

+Read Bio

Neil Clemmons

President

Inspired by simplicity.

+Read Bio

Lee Tamkee

CFO

Inspired by Dow Jones, Black Jack and a week in Maui.

+Read Bio

John McLaughlin

COO

Inspired by levity, brevity, and a suggestive ellipsis...

+Read Bio

Darren Delichte

SVP, Executive Creative Director

Inspired by Owen and Ella.

+Read Bio

Scott Ross

SVP, Executive Technology Director

Inspired by complexity and the monkeysphere.

+Read Bio

Susanne Jones

SVP, Managing Director, London

Inspired by accomplishment through collaboration and community.

+Read Bio

George Panopoulos

SVP, General Manager, Calgary

Inspired by Lego and 5-year-old imaginations.

+Read Bio

Cindy Nelson

SVP, Group Director, New York

Inspired by hip hop, the North Woods and two little boys.

+Read Bio

Amanda Levy

SVP, Group Director, Nashville

Inspired by faith, family and fun.

+Read Bio

Joe Scartz

SVP General Manager, Chicago

Inspired by family, friends and the next 90 ft.

+Read Bio

CMLive

• 
• Lottery’s new ad team launches campaign Mar 21st, 2012 @ 12:43 pm
• DPC’s ‘milestone’ in Lottery ads launches Monday Mar 21st, 2012 @ 12:40 pm
• Strategy Magazine SxSW Blog: Both Sides of Social Media Mar 21st, 2012 @ 12:37 pm
• The New York Times highlights recent Greater Miami Convention & Visitors Bureau win Mar 14th, 2012 @ 6:40 am
• +View More

• 
• Social Six: The IPO of The Decade May 18th, 2012 @ 2:03 pm
• A Call for Content Excellence May 17th, 2012 @ 3:59 pm
• It’s Time we Reframe Sixty Years of Marketing Mix Thinking May 16th, 2012 @ 9:24 am
• Content Quality Over Content Quantity May 9th, 2012 @ 10:18 am
• +View More

• 
• 
• 
• 
• 
• +View More

• 
• @DaveSchinkel Hey there! Would you mind following so we can send you a DM? Thank you! May 17th, 2012 @ 8:29 am
• RT @ebuzzingUK: Are you using the 4 P's for the 21st century? Check out this great post from @criticalmass http://t.co/aKXDvcH3 #istrategy May 17th, 2012 @ 8:25 am
• Say hello to the newest Calgary CMers! @lexie_courtney, Sabrina Krivan, @maassiou and Melanie LaPointe! May 16th, 2012 @ 7:15 am
• @Emma_Reincke We're happy to have you here! May 16th, 2012 @ 7:13 am
• +Follow Us

• 
• Critical Mass // Nissan // IdentityMine // Microsoft // 2013 Pathfinder Kinect Experience
• CriticalMass_GT Academy.mp4
• Critical Mass Reel 2011.mov
• Inspired by a fresh coat
• +View More

• 
• 
• 
• 
• 
• +View More

Careers

Inspired by...

• 
  CM Paint Party video +View
• 
  CM Celebrates 15 Years! site +View
• 
  Canada’s Top 100 Employers site +View