Insight & Planning
Engagement starts with insight. We work with our clients to understand their business and their customers, and apply that knowledge to meet their objectives.
- Business analysis and ROI
- Strategic roadmaps and frameworks
- Requirements prioritization
- Research, usability and site analytics
- Persona and scenario modeling & design
Experience Design
Wherever a consumer engages with a brand is an opportunity for the extraordinary to happen. We turn insightful ideas into intelligent, beautiful brand experiences.
- Brand experience audits
- User experience and interaction design
- Design, copy and content services
- Information architecture
- Content development and classification
Experience Distribution
In today’s digital world, content is king. We create experiences that cross all relevant channels to reach consumers—in their lives and on their terms.
- Mobile and location-based services
- Display and behavioral planning
- Search marketing
- Video syndication and aggregation
- E-mail and digital campaign management
Social Media
Being social is not about technology. It’s about connecting people to an experience, knowing the rules of engagement and adding value to inspire participation.
- Social media strategy and activation
- Content creation
- Community development management
- Governance documents
- Social impact measurement
- PR integration
Technology Services
To understand technology is to understand what’s possible. At Critical Mass, we don’t see limits, just challenges we have yet to solve.
- Applications and web development
- Technical architectures
- eCRM database and profile development
- E-commerce personalization and web services
- Content and digital asset management
Marketing Science
To drive business impact and breakthrough ideas, we know our work is never done. We rigorously measure, analyze and optimize in pursuit of the best solution.
- Measurement strategies
- KPI development
- Multichannel metrics integration
- Scorecard
- Dashboard reporting
- Qualitative & quantitative analysis
